Break out the tissues. Apple's back with another weepy and inspiring iPad 2 ad guaranteed to put a lump your throat. Building on the "We Believe" spot from earlier this month, the "If You Ask" ad recruits actor Peter Coyote again for the narration. There's nary a swipe, tap or human hand in sight this time; the iPad shows its chops alone in the home, music studio, hospital, office, classroom and bedroom.
Here's Coyote's gravelly voiceover:
If you ask a parent, they might call it intuitive. If you ask a musician, they might call it inspiring. To a doctor, it's groundbreaking. To a CEO, it's powerful. To a teacher, it's the future. If you ask a child, she might call it magic. And if you asked us, we'd say it's just getting started.