iPad will be "transformational" for newspaper and magazine publishers, says focus groups


For all the buzz and hype, the question still remains: Will the iPad truly remake the publishing world as we know it? To predict the answer, Frank N. Magid Associates conducted some thought-provoking focus groups, which served as the fodder for a Q&Z with Magid marketing strategist Natalie Suski. For instance:
Q: Is the iPad the savior of the publishing industry? A: We do believe it will be transformational for newspaper and magazine publishers. Whether it will save the business or not is a different story, but we definitely think it will put a new face to the way consumers can actually interact with print content as well as advertising within print content. It kind of gives the industry a breath of fresh air.
Full story at MediaPost.