Chennai - Uninor is the name of the latest GSM entrant in India’s highly competitive mobile telephone market. Today, they have launched operations in seven circles including Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, Uttar Pradesh East and West, Bihar and Jharkhand.
Uninor is Joint Venture between Norway’s Telenor and India’s Unitech to launch GSM sevices in India. The network will cover a national footprint of nearly 600 million subscribers.
They are trying to grab the market with their ultra low call rate of just 29 paisa per minute for local calls and 49 paisa per minute for STD calls. The name of the plans are callmore @29 paisa and Talkmore@29paisa.
We are creating a new global telecom model. We call it the Telco of the Next Decade that leverages existing competencies in the market to drive cost and time efficiencies, superior quality and flexibility that future proofs our operations in a rapidly changing competitive environment. Our partnership with Nokia Siemens Networks will help us pursue our unique model in these six circles as well.said Stein Erik Vellan, Managing Director,Unitech Wireless.
There are already 12 mobile operators in India including some major operators like Airtel, Vodafone and Reliance. Let’s see if Uninor can make any impact on the market. What do you think?